The Creative Business System

Build a creative business that actually supports you.

A complete self-paced system for designers and illustrators who want more clarity around their positioning, portfolio, pricing, outreach and day-to-day business decisions, without piecing everything together from scattered advice.

Includes 5 in-depth guides + comprehensive workbook + templates + trackers + business tools

A$149 AUD · Instant digital download

GET THE CREATIVE BUSINESS SYSTEM

For independent designers, illustrators and multidisciplinary creatives.

Being good at your craft isn’t the same as having a business that supports it.

You can have strong work, years of experience and plenty of ambition... and still feel unsure about pricing, finding clients, positioning your portfolio or building systems that makes being self employed feel more sustainable.

That doesn’t mean you need more random advice.

It usually means you need a clearer structure.

The Creative Business System brings the major parts of running a creative business together in one place, so you can understand what needs attention, take action, and build from there.

A practical system you can return to as your business evolves.

You’ll be able to:

• clarify what kind of work and clients you want to attract
• understand and articulate the through-line in your creative practice
• build a portfolio that supports the direction you want to grow in
• approach potential clients with more structure and less hesitation
• price work with greater context and confidence
• understand licensing, usage and project value more clearly
• improve the systems behind enquiries, contracts, payments and follow-ups
• make business decisions with more intention instead of reacting case by case

You don’t need to work through everything at once.

Start with the area creating the most friction, then return to the rest as your business develops.

What’s inside the Creative Business System

1. The Creative Business Roadmap: 107 pages

The foundation of the system.

A structured guide to building a creative business that is sustainable, strategic, and aligned with the kind of work you actually want to do.

Inside, you’ll work through:

• positioning and creative direction
• portfolio strategy
• goal setting and financial clarity
• pricing and project value
• client attraction and visibility
• outreach and relationship-building
• systems, boundaries, and client management
• resilience, diversification, and long-term sustainability
• practical legal and business considerations

Each module includes quick action steps so you can start applying what you learn immediately.

2. The Client Outreach Playbook: 53 pages

A practical, human approach to finding and approaching potential clients.

You’ll learn how to:

• identify the right people to contact
• position your work before reaching out
• approach agencies, studios, publishers, brands and companies
• write outreach that feels natural rather than salesy
• follow up without second-guessing yourself
• reconnect with past clients and ask for referrals
• build and manage an outreach list

Includes adaptable scripts, worked examples and tracking tools.

3. The Creative’s Pricing Guide: 45 pages

A grounded framework for making better pricing decisions.

You’ll learn how to:

• establish baseline rates
• price projects rather than relying only on hourly thinking
• understand value, scope and complexity
• navigate licensing, usage, and buyouts
• price partnerships and other modern creative opportunities
• communicate pricing more clearly with clients

The goal is not to give you one fixed formula.

It’s to help you understand the factors behind pricing so you can make better decisions across different kinds of work.

4. How to Craft a Standout Portfolio: 26 pages

A strategic framework for building a portfolio that works for you.

Inside, you’ll learn how to:

• identify the through-line connecting your work
• understand where your work fits within the creative ecosystem
• curate projects strategically rather than chronologically
• use self-directed briefs to attract future work
• turn projects into simple, compelling case studies
• choose the right portfolio formats and use them intentionally
• present your work with clarity, cohesion and care

The guide also includes self-directed creative briefs to help you fill portfolio gaps, explore a new direction or build work that better reflects where you want to go next.

5. The Creative Business Workbook

This is where the strategy becomes practical.

The workbook expands on each module from the Roadmap and supporting guides with exercises and frameworks that help you apply the ideas directly to your own business.

Use it to:

• clarify your direction
• work through decisions in more depth
• identify gaps in your current business
• develop practical next steps
• build systems that suit the way you actually work

You can use it alongside the Roadmap from beginning to end, or dip into the sections most relevant to you.

6. Templates, trackers and practical tools

To reduce admin and help you put the system into practice, you’ll also receive:

• outreach tracker
• payment tracker
• invoice template
• contract templates for designers
• contract templates for illustrators
• business planning tools and checklists

These are designed to make the practical side of running your business easier to manage.

More than a bundle of guides.

Each part is designed to support a different stage of your business.

Clarify your direction → Creative Business Roadmap

Strengthen your portfolio → Portfolio Guide

Create opportunities → Client Outreach Playbook

Price the work properly → Creative’s Pricing Guide

Apply it to your own business → Creative Business Workbook

Keep everything organised → Templates, trackers and tools

Together, they give you a clearer way to understand, organise and grow your creative business.

This is for you if…

• you’re a designer, illustrator or multidisciplinary creative
• your business feels more reactive than intentional
• you want better clients but aren’t sure what needs to change first
• you’re second-guessing your portfolio, pricing or outreach
• you’ve collected lots of advice but still don’t have a clear system
• you want practical tools as well as strategy
• you’re trying to build a creative career that feels sustainable over the long term

You don’t need to be at a particular stage.

You just need to want a clearer way to run the business behind your creative work.

 

This probably isn’t for you if…

• you’re looking for a shortcut to instant clients or guaranteed income
• you want someone else to make the decisions for you
• you’re only interested in one very specific topic and don’t need the broader system
• you’re looking for highly aggressive sales or growth tactics

This is a practical framework for building a stronger business over time, not a quick-fix formula.

Prefer to focus on one area?

The individual guides are also available separately.

Client Outreach Playbook A$59
For finding and approaching better-fit clients.

Creative’s Pricing Guide A$59
For pricing projects with more confidence and context.

Standout Portfolio Guide A$39
For building a stronger, more intentional portfolio.

The Creative Business System includes all of these, plus the 107-page Creative Business Roadmap, comprehensive workbook, contracts, trackers, and practical business tools.

Purchased separately, the included resources total more than A$260.

The Creative Business System — A$149

GET THE COMPLETE SYSTEM

Built from real creative-business experience

I’ve spent more than 16 years working across design, illustration, and strategy, collaborating with organisations including Google, YouTube, Greenpeace, Pfizer, and government clients.

But the systems behind that work took years to build.

I spent a long time underpricing, second-guessing outreach, refining my portfolio and figuring out how to make the business side of creative work feel less chaotic.

The Creative Business System brings those lessons together in the kind of resource I wish I’d had earlier: practical, structured, and designed specifically for creative professionals.

Frequently asked questions

Do I need to work through everything in order?

No. You can start with the area that feels most relevant right now.

The Roadmap provides the overall structure, but the individual guides and workbook are designed so you can move between sections as your needs change.

Is this suitable for beginners?

Yes, but it’s not only for beginners. It can also be useful if you’ve been freelancing for a while and want to strengthen or reorganise parts of your business.

Is this a course?

It’s a self-paced digital system rather than a video course.

You’ll receive written guides, exercises, worksheets, templates and practical tools that you can work through at your own pace and return to whenever you need them.

Are the standalone guides included?

Yes. The Creative Business System includes the Client Outreach Playbook, Creative’s Pricing Guide, and Standout Portfolio Guide, along with the Creative Business Roadmap, workbook, templates and tools.

Is this the same as The Creative Toolkit?

The Creative Toolkit is the broader collection of creative-business resources available in the shop.

The Creative Business System is the complete all-in-one product within that collection.

How is everything delivered?

It’s a digital product delivered by email after purchase.

All guides are in PDF format, trackers are in Excel and Google Sheets format, and document templates are in Microsoft Word and Google Docs format. Workbooks and checklists are ready to use with pre-filled form fields if you prefer to work digitally, or can be printed out to work on by hand.

Do I receive future updates?

Yes. Every time a guide or tool is updated, you'll be emailed a new link to download your new resources at no further cost.

 

You don’t need more scattered advice.

You need a clearer way to understand your business, make decisions and take action.

The Creative Business System brings the strategy, guides, exercises and practical tools together in one place so you can build a creative business that supports your work, and grows with you.

A$149 AUD · Instant digital download

GET THE CREATIVE BUSINESS SYSTEM

 

 

 

 

The Creative Business System is provided for educational purposes only. Results will vary depending on your individual circumstances, experience, implementation and market conditions, and no specific business or income outcomes are guaranteed.

Because this is a digital product, change-of-mind refunds are not offered. This does not affect any rights or remedies you may have under Australian Consumer Law. Please review the product details before purchasing. You can read the full Terms of Service here.