Resources

The Creative Toolkit

Strategic resources for building a creative business with clarity, confidence, and direction.

If you’re a designer, illustrator, or multidisciplinary creative, you don’t need more random tips. You need structure.

The resources here are designed to help you build a creative business that actually supports you (financially, creatively, and sustainably) without guesswork, hustle culture, or one-size-fits-all advice.

 

Built From Real Experience

Over the past 15+ years, I’ve built a creative business working with organisations like Google, Greenpeace, Pfizer, and global brands across design, illustration, and strategy.

But it didn’t start that way.

I spent years underpricing my work, second-guessing outreach, and trying to piece together advice that never quite fit. These resources exist to shorten that learning curve, and help you build something more intentional.

 

How to Use This Page

    Start where it makes sense for you:

    • Choose The Creative Toolkit if you want a complete, end-to-end foundation
    • Pick a standalone guide if you’re focused on one area (portfolio, pricing, or outreach)
    • Book coaching or a portfolio review if you want personalised support and feedback
    • Explore free resources if you’d like to get a feel for my approach first

    There’s no right order. Just the next step that feels supportive, not overwhelming.


    • What to Say in Tricky Situations

      7 ready-to-use scripts to help you navigate awkward or tricky client conversations with confidence.

    • How to Handle New Enquiries Like a Pro

      Templates to help you respond to new client enquiries with ease, clarity, and professionalism.

    • How to Turn One Client Into Five

      Email templates to reconnect with past clients and ask for referrals, without sounding pushy.