The Creative’s Pricing Guide

Pricing Without Guesswork

A strategic system for pricing your work with clarity, context, and confidence

Creatives don’t struggle with pricing because they’re bad at business.
They struggle because pricing sits at the intersection of money, confidence, comparison, and fear.

Fear of undercharging.
Fear of pricing yourself out.
Fear of being questioned, pushed back on, or judged.
Fear that everyone else somehow knows what they’re doing, and you don’t.

Most creatives aren’t missing information.
They’re missing a framework they can trust.

That’s exactly what this guide is designed to give you.

The Creative Pricing Guide helps you build a pricing approach that is:

• grounded in industry context (not guesswork)
• flexible across different types of work
• aligned with your capacity, goals, and values
• clear enough to communicate with confidence
• strong enough to grow with you over time

No rigid formulas.
No one-size-fits-all numbers.
Just clarity you can return to whenever pricing starts to feel shaky.

What’s Included:

A 45-page pricing guide structured like a mini course, combining clear frameworks, worked examples, and actionable exercises to help you price with confidence and context.

1. The Creative Pricing Guide (45 pages)

A strategic foundation for pricing creative work in today’s landscape.

Inside, you’ll learn how to:

• calculate a realistic baseline rate that reflects your business costs and market context
• price projects and value, not just hours
• understand licensing, usage, buyouts, and source files
• approach product licensing (royalties, flat fees, and hybrid models)
• price brand partnerships and sponsored content in the modern algorithm-driven landscape
• navigate pushback without folding or over-explaining
• move away from “What should I charge?” and toward “This makes sense”

This is the thinking layer: the why behind the numbers.

2. Pricing Worksheet

Where theory becomes personal.

Guided exercises help you:

• calculate your baseline rate step by step
• sense-check your current pricing against industry benchmarks
• identify where you’re undercharging (and why)
• build pricing ranges you can actually stand behind

Designed to feel more like a mini course than a form.

3. Pricing Checklist

A simple way to pressure-test your pricing.

Use it to confirm:

• your rates cover your costs
• your pricing reflects scope, usage, and responsibility
• you’re not absorbing risk or extras for free
• your quotes are structured clearly and professionally

4. Tools to Support the System

To remove friction and mental load:

• Invoice template (Word + Google Docs)
• Payment tracker (Excel + Google Sheets)

So your pricing doesn’t live only in your head.

Why This Works:

Most pricing advice focuses on numbers.
This guide focuses on decision-making.

It helps you understand:

• why certain pricing structures work
• where flexibility is appropriate (and where it isn’t)
• how to adjust as your experience, demand, and direction change

Instead of memorising rates, you build confidence.
Instead of second-guessing, you have reference points.
Instead of feeling reactive, you feel prepared.

Who This Is For

This guide is for:

• illustrators, designers, and multidisciplinary creatives
• people building independent creative careers or studios
• creatives tired of pricing emotionally or defensively
• anyone who wants pricing to feel calmer, clearer, and more sustainable

You don’t need to be at a certain stage.
You just need pricing to stop being the thing that drains your energy.

Pricing doesn’t have to feel fragile.

It can feel steady, intentional, and quietly confident.

This guide helps you build exactly that.

The materials provided are for educational purposes only and do not guarantee specific outcomes. Success depends on individual effort, skills, and market conditions.

Due to the nature of digital products and coaching services, all sales are final. We do not offer refunds, exchanges, or cancellations. Please ensure you’ve reviewed the product details before purchase. You can find our full list of terms and conditions here.